Introduction:
In today’s digital age, online learning has become increasingly popular. Health, wellbeing, and education businesses are no exception to this trend, as they have found it beneficial to offer online courses and educational material to their audiences. However, with so much competition in the online space, it is crucial for these businesses to create content that stands out and builds trust with potential customers. This is where video production companies come in, as they can help these businesses create high-quality video content that showcases their courses and builds credibility with their audiences.
There are many different types of videos that can be used in online learning, but there are three specific types of videos that are especially effective in building trust with potential customers: course trailers, video testimonials, and authentic social media content.
1. Course Trailers
Firstly, course trailers are an excellent tool for introducing potential customers to a course and getting them excited to enroll. Course trailers are short videos that provide a glimpse into what the course is all about and highlight the most important topics covered. By giving potential customers a taste of what they can expect to learn, course trailers can help them make a more informed decision about whether or not the course is right for them.
Furthermore, course trailers can be used to showcase the instructor’s teaching style and expertise. By featuring the instructor in the trailer, potential customers can get a sense of the instructor’s personality and teaching approach. This can help to build trust and establish a connection with the instructor before the course even begins.
2. Video Testimonials
Video testimonials from previous students are another effective tool for building trust with potential customers. Testimonial videos provide social proof that the course is effective and can help potential customers feel more confident in their decision to enroll. Testimonial videos can highlight the benefits and results that previous students have achieved from taking the course, as well as their overall experience with the course.
Video testimonials are especially effective because they are authentic and genuine. Unlike written testimonials, video testimonials allow potential customers to see and hear the testimonials from the students themselves. This adds an extra layer of credibility and authenticity to the testimonials, as potential customers can see that real people have had real results from the course.
3. Authentic & Helpful Social Media Content
Finally, authentic social media content is a powerful tool for building trust and establishing a connection with potential customers. Social media platforms like Instagram, Facebook, and YouTube are great places to share key learnings, information, behind-the-scenes content, student success stories, and other engaging content that showcases the value of your company which then feeds into the value of your course.
By sharing authentic social media content, health, wellbeing, and education businesses can build their credibility and digital profile. Potential customers can see the real people behind the courses, see the information that instructors are providing, and get a sense of the overall culture and vibe of the course. This can help to build trust and establish a connection with potential customers, which can ultimately lead to more enrollments and greater success for the course.
Conclusion:
Course trailers, video testimonials, and authentic social media content are essential tools for building trust and credibility with potential customers in the online learning space. As in all industries, but especially with e-learning trust is everything and will usually be the deciding factor on whether someone purchases a course or not, and how much they’re willing to pay for that course.
Realistically when we’re delivering products online, unless we have aspects of our sign on process that involves Zoom calls or other interaction the face-to-face trust building exercise isn’t happening, so we need to replace it with digital content that enables our audiences to see that we know what we’re talking about and that they will get the information they’re seeking with our e-learning content.
By working with a video production company, health, wellbeing, and education businesses can create high-quality videos that showcase their courses and connect with their audiences in a meaningful way. With the right video content, businesses can stand out in a crowded market and attract more enrollments, leading to greater success for their courses and their business as a whole.
If you’re looking to improve your digital footprint and create video content which truly resonates with your audiences please Contact us at Wildkinds Studio as we’d love to work with you to realise the course of your dreams.